Georgia Merit System

 

 

 

 

Georgia Merit System
Atlanta, GA

The Georgia Merit System, the state personnel agency responsible for helping recruit, train and manage the government’s employees, contracted with Jones Worley to design its benefit program collateral for three consecutive years.

To give the System a more unique messaging platform, JW created the “I Choose” theme and “My Perfect Choice” campaign to make the outreach more personal and represent the face of Georgia’s diverse workforce. The firm also produced videos and other publications touting the benefits and financial incentives associated with working for the state and the procedures required to obtain the benefits.