HJ Russell & Company





H.J. Russell & Company
Atlanta, GA

This family owned business, which has consistently ranked as one of the largest black owned construction companies in the nation, has commissioned Jones Worley’s expert services for nearly two decades.

When Herman J. Russell – the family patriarch, founder and CEO – stepped down, Jones Worley worked hand-in-hand with senior management to ensure a smooth transition. JW provided strategic counsel, messaging and media training to key personnel regarding  the announcement of the new chief  executive.

JW played an integral role in two of the company’s other milestone events, namely:

  • H.J. Russell’s 40th anniversary. Jones Worley updated HJ Russell’s brand identity and consolidated the look of its affiliates. The firm also created new marketing collateral that consisted of a new logo, letterhead, brochures, reception area signage, and exterior graphics.
  • H.J. Russell’s 50th anniversary. Jones Worley provided comprehensive customer outreach services that included event planning, invitation and program design,  a new look for two exhibits, a historical video on the history of the firm, commemorative lapel pins and card holder and a leather bound table-top book.