Coca Cola Enterprises





Coca-Cola Enterprises (CCE) / Close to Home
Atlanta, GA

Coca-Cola Enterprises selected Jones Worley to create a logo and collateral materials to introduce the company’s new corporate beliefs program to senior management at Coca-Cola’s annual North America Business Units (NABU) meeting.

Working with the theme “Unite the Passion of Our People With the Power of Our Brands,” Jones Worley designed and produced the logo and type treatment that reflected the caring, family relationship at CCE.  The firm also produced a brochure that outlined the new beliefs program, a CD of materials for management to use to introduce the program to staff, a corresponding sleeve for a video, and a unique kit to package all the materials together.

Jones Worley successfully completed the extensive project in just six weeks.

For four consecutive years, Jones Worley produced the company’s “Close to Home” brochure highlighting the bottler’s community investment and charitable giving.  JW coordinated the design, production and print management of this 24-page, pocket folder that is both elegant and reader-friendly with a scrapbook theme.