SFRTA

 

 

 

 

South Florida Rapid Transit Authority
Tri-Rail Easy Card
Ft. Lauderdale, Fl / Miami, FL

When it comes to the smart card industry, Jones Worley is one of the best in the field. The firm refined Tri-Rail’s brand direction by creating an identity design, style guide, equipment and electronic interface graphics, and wayfinding audit related to the new Easy Card fare program.

The transit system has 18 commuter rail stations that experience 12,000 daily boardings.
JW is currently leading the authority through the customer outreach phase to educate riders on new transfer policies and procedures.

To support the installation of new Easy Card equipment and enhance the rider experience throughout the system, JW was commissioned to conduct a wayfinding audit. The success of that audit resulted in the implementation of an updated signage program.