Located in Centennial Olympic Park between the World of Coca-Cola and the Georgia Aquarium, Pemberton Café was an existing eatery with a new brand Jones Worley was commissioned to create.

As part of the renovation of an existing restaurant, Jones Worley began this undertaking by providing strategic branding and naming services, followed by development of a logo and graphic standards. Using these newly created brand standards, Jones Worley developed an architectural graphics and signage program that was implemented throughout the new facility and surrounding site. Menu boards, banners and point-of-sale collateral were also recommended.