Jones Worley Brings MARTA’s “See Something, Say Something” Campaign to Life
If you’ve recently picked up the Atlanta Business Chronicle, visited the website of Atlanta radio station Q-100, or seen a billboard encouraging passersby to “See Something, Say Something,” then you’ve seen the handiwork of Jones Worley for MARTA’s “See Something, Say Something” campaign.
While MARTA has participated in the Department of Homeland Security’s transit safety campaign for a few years, they recently launched their own Atlanta-specific campaign under the “See Something, Say Something” banner with the help of Jones Worley and its partner, Bigelow Advertising.
Originally started in New York City following the September 11 attacks, the “See Something, Say Something” campaign was created to encourage transit customers to help police by being extra eyes and ears in the stations, stops, and on buses and trains.
“Making the public aware that their assistance is key to helping the MARTA police create a safe environment for themselves and others is empowering. Developing a strategy and messaging that moved the audience to action was key to the campaign’s success,” said Jones Worley president Cynthia Parks.
To see the campaign in its entirety, visit the MARTA website.